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Ethos - Spirit of the Community
  • About Us
    • Spirit of the Community
    • ETHOS Constitution
    • FAQ's
    • Inbound Tour Operators Licence
    • Guide Team
    • Sapa Map
  • Create your Experience
    • The Spirit Tree
    • Simply Hmong
    • Photography Experience
    • Sapa Mountain Riders
    • Buffalo Valley Trek
    • Red Dao Sewing Workshop
    • Riverside Trek
    • Butterfly Valley BBQ
    • Tam Duong
    • Muong Hum Market
    • Black Hmong Hemp & Embroidery Workshop
    • Motorbike Adventures
    • Sapa Speciality Food Tour
    • Sapa Market Tour
    • Muong Hoa Valley
    • Hmong Batik
    • Sin Ho
    • Ta Giang Phin
    • Ha Giang / Tuyen Quang Special
    • Mu Cang Chai
    • Anthropological Tours
    • Textiles Tours
    • Taste of Muong Hoa (Half day)
    • Ta Phin Experience
    • Lu Weaving and Dyeing
    • Twin Waterfalls
    • Rice Terraces and Waterfalls
    • Ha Giang Loop?
    • The Great North Motorbike Loop
  • Photos & Videos
    • Explore and Discover
  • Contact Us
    • Online Booking Form
  • Train Transfers
  • Sapa Bus Service
  • They Came
  • Blog
  • Sapa Trekking Map
  • Sapa Tips
  • Social Responsibility
  • The History of Sapa
  • Papers and Publications
  • Accommodation in Sapa
  • Current Job Vacancies
  • A guide to Northern Markets
  • Six Tips for Travelling Vietnam Sustainably
  • Ethnic Groups
  • Press and Blogs
  • TrashTrekkers
  • ETHOS Newsletter
  • Reasons to visit Vietnam
  • Important Information

Memories and Experiences

ETHOS are an ethical social impact business focusing on culture, women’s empowerment and environmental issues. We offer immersive, experiential adventures for conscientious travellers by creating unique adventures whilst empowering local minority tribal people in better providing for themselves.  Our experiences are made for you & enhanced by our team of local guides who will use their vast knowledge & skills to support you in finding something special in amazing North Vietnam.

Create your experience
ETHOS began as an INGO, providing vocational training for ethnic minority children in Sapa District at the turn of the century.

Driven by compassion, we morphed and grew into a socially responsible company. We now provide experiential tours for conscientious travellers seeking authentic cultural exchanges. Our aim is to provide exceptional community based tourism opportunities which in turn fund an expansive range of social development projects.

ETHOS experiences focus strongly around the rich cultural diversity of Northern Vietnam. We avoid mere sightseeing tours in favour of deeper cultural exchanges and interactions between travellers and local people.
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Community Based Tourism for those seeking experiential, cultural authenticity.
The ETHOS tourism model helps to fund a wide range of social development projects within our wider community.  To learn more about our current projects, click here
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Northwest Vietnam is a captivating mix of dramatic mountainscapes, and an aesthetic​ geophysical landscape shaped by nature and by man.  Amist the crisp, fresh air lives a mix of colourfully-clothed hilltribes. ETHOS have a wide range of experiences, from trekking through hill tribe villages, ethnic minority homestays, textile workshops, &motorbiking adventures throughout Northwest Vietnam. View our create your experience page, or contact us to let us know what you'd like to do, and we'll do our best to make your time in Sapa an unforgettable one. We would highly recommend booking your experiences prior to arrival arrival in Sapa. 

All of our tours are flexible and we would love the opportunity to meet you before you embark on any trips. This will allow us to discuss your needs in person and assess the weather conditions before making recommendations. 
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ETHOS are one of the most dynamic adventure and travel co-operations in North Vietnam. Our management team are made up of Hmong, Red Dao, Vietnamese and British advisers and we strive to encompass a real spirit of community through our work. Tourism can be a real help to local communities, providing income, positive cultural exchanges and a financial incentive to protect their natural environment. Ours is a 'total approach' to responsible tourism, covering everything from the way we plan and operate our trips to the practices of ETHOS as a company.

Born in 1998 and having metamorphosed through a variety of guises over the subsequent years, we now offer bespoke travel experiences to those seeking something different when visiting Northern Vietnam. You tell us what things interest you and we will do our best to support you in arranging something ideally suited.

In order to truly experience Vietnam, we feel it’s imperative that you delve into minority culture with a genuine off-the-beaten-track highlands adventure. We offer a wide selection of adventures, including cultural experiences, trekking, multi-day expeditions, and motorbiking.
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Our Project Partners:

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