Insights and Stories from Sapa and the Northern Borderbelt provinces of Vietnam.
Is There Still a Real Sapa? Discover ETHOS Responsible Adventures
Sapa is more than cable cars and crowds. With ETHOS, discover a real, living culture through trekking, homestays and community-led adventures.
Is There Still a Real Sapa?
When people imagine Sapa, the images that come to mind are cable cars, rollercoasters, glass bridges and crowds jostling for photos. These places dominate Google searches and Instagram feeds, yet they reveal little of what the land and its people truly have to share. So the question remains: is there still a real Sapa?
Beyond the Tourist Trail
At ETHOS, we work side by side with Hmong, Dao and other ethnic communities who have lived in these mountains for generations. Our partners are farmers, storytellers, artisans and community leaders. Together we offer something different. Trek through quiet valleys and rice terraces, cook over open fires, weave and dye with natural indigo, and share stories in homestays where traditions are alive.
The Challenge of Mass Tourism
Tourism brings opportunity, but it also brings risk. When most visitors follow the same routes, culture can shift from lived reality to staged performance. Authenticity is easily lost. We believe in slowing down, in building connections rather than consuming spectacles. Every trek, every workshop, every homestay is rooted in trust, respect and genuine exchange.
Real Connections, Real Impact
These experiences are not for everyone. They appeal to the curious, the adventurous and the socially minded. They are for travellers who want to understand how Hmong women are reclaiming stronger voices through guiding, weaving and tourism. They are for those who want to see how traditional knowledge and creativity are shaping futures for families and communities.
Guests’ Reflections
Again and again, our guests tell us that this is the real Sapa. Their experiences are richer, more rewarding and often life changing. Yes, you can take the cable car if you wish, but if you are seeking something deeper, it is here, waiting.
A Thoughtful Invitation
If this resonates with you, we invite you to travel thoughtfully. Walk with open eyes, listen with an open heart, and discover Sapa not as a product, but as a living place.
Watch more here: https://www.youtube.com/watch?v=ZdAwQQnBQMs
Threads of Life: Stories of Craft and Culture in Northern Vietnam
Short films capturing the crafts, traditions, and everyday artistry of northern Vietnam. An invitation to travel slowly, ethically, and with connection.
A Window into Everyday Artistry
From the hum of the loom to the quiet rhythm of indigo dyeing, this film series offers glimpses into the artistry woven through the daily lives of northern Vietnam’s upland communities.
Crafted with Care and Respect
Created in collaboration with local people, these short films capture embroidery, foraging, weaving, farming, and festive ceremonies. These are not staged performances, but authentic expressions of life and labour, shared with generosity and pride.
Culture Beyond Spectacle
For us, culture is not a show. It is a relationship. One that is built slowly, with care, respect, and time. These films reflect that belief: culture is lived, not displayed.
Travel That Connects
If you feel drawn to this way of travelling, grounded, ethical, and rooted in community, we invite you to journey with us. From day visits to longer explorations, our experiences connect you directly with the people and landscapes you see on screen.
Watch and Experience
You can watch the full playlist here:
👉 Stories from the Mountains: Northern Vietnam Playlist
And if the stories move you, we welcome you to join us in person, walking the paths, sharing meals, and learning from those who call these mountains home.
