About ETHOS - Ethical Adventure & Cultural Tours in Sapa, Vietnam

At ETHOS, we exist to create meaningful connections between people, cultures and landscapes. Our mission is to support sustainable livelihoods, celebrate cultural heritage, and offer travellers a more thoughtful way to explore northern Vietnam. Every experience you book directly supports local families, traditional crafts, and regenerative community projects.

About Us

At ETHOS – Spirit of the Community, we believe travel can uplift, connect, and sustain. We are a socially responsible, locally grounded tour company offering:

✔ Private treks through hidden mountain trails
   ✔ Cultural homestays in ethnic minority villages
   ✔ Hands-on workshops with Hmong and Dao artisans
   ✔ Motorbike loops from half a day to seven days, with pillion or self-drive options

We never combine strangers into groups. Every experience is shaped for solo travellers, couples, families, or groups of friends. We tailor to your interests, pace, and fitness level. When you travel with ETHOS, you support fair employment, cultural preservation, and community development. 

Hmong woman in colourful traditional clothing standing in a Sapa field, Vietnam.

Why Choose ETHOS?

Authenticity - Our guides are from the communities you visit, offering deep insight and genuine connection.

Exclusivity - We take you off the beaten path to places mass tourism never reaches.

Ethical Impact - Your journey directly funds local livelihoods, educational projects, and our community centre.

Tailored Experiences - We customise every trip, from relaxed village walks to challenging mountain treks and motorbike adventures.

Traveller walking along Sapa rice terraces at sunrise with misty mountains in the background.

What We Offer:

Trekking - Private treks on exclusive trails, led by experienced local guides. Ranging from half-day walks to multi-day expeditions, all shaped around your fitness and interests.

Motorbike Loops - Adventurous and culturally rich motorbike routes, from half-day pillion rides to rugged multi-day self-drive journeys.

Homestays - Stay in family homes, share meals, and experience the rhythms of daily life in Hmong and Dao villages.

Textile Workshops - Learn traditional indigo dyeing, batik, and embroidery alongside skilled artisans.

Herd of water buffalo bathing in muddy water during farming season in Sapa, Vietnam.

Read What Our Guides Say

Read What Our Travellers Say About Us

A chronological display of Travel Advisor awards from 2014 to 2024, including the Traveler's Choice Awards and Certificate of Excellence, with each award represented by a badge or plaque.
Icons and text promoting community values: liking local investment, saving energy and water, protecting wildlife, respecting culture, and honoring community spirit.