
Our team aren’t just here to show you the way; we live the stories, landscapes, and traditions you’ll experience together with us.
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Creative Director & Founder
Explorer of paths both literal and metaphorical; Phil is happiest with a camera in hand, a new idea brewing, and a strong cup of coffee within reach. It all began with a trek and a dream.
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Managing Director & Owner
The quiet force behind the scenes; Hoa brings heart, harmony and a deep-rooted love for our community to every decision. She sees the bigger picture, but never misses the smallest detail.
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Youth Leader & Videographer
A born storyteller with a sharp eye for beauty; Cha captures the spirit of Sapa through her lens and helps guide the next generation with laughter and care.
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Youth Leader & Bookkeeper
Equally at ease with numbers and nurturing; Do is the grounding presence in the room with calm wisdom and big dreams.
Meet the ETHOS Guides: Voices of Sapa’s Land and Culture
Meet The Guides
Trailblazers, storytellers, and soul-connectors. These are the faces who turn every step into an unforgettable memory.