
Our team aren’t just here to show you the way; we live the stories, landscapes, and traditions you’ll experience together with us.
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Creative Director & Founder
Explorer of paths both literal and metaphorical; Phil is happiest with a camera in hand, a new idea brewing, and a strong cup of coffee within reach. It all began with a trek and a dream.
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Managing Director & Owner
The quiet force behind the scenes; Hoa brings heart, harmony and a deep-rooted love for our community to every decision. She sees the bigger picture, but never misses the smallest detail.
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Youth Leader & Videographer
A born storyteller with a sharp eye for beauty; Cha captures the spirit of Sapa through her lens and helps guide the next generation with laughter and care.
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Youth Leader & Bookkeeper
Equally at ease with numbers and nurturing; Do is the grounding presence in the room with calm wisdom and big dreams.
Meet the ETHOS Guides: Voices of Sapa’s Land and Culture
Meet The Guides
Trailblazers, storytellers, and soul-connectors. These are the faces who turn every step into an unforgettable memory.
Click here for more infomation about the Northen Vietnamese ethnic groups and our treks, homestays, motorbike and car loops to visit these unique communities.