About ETHOS
At ETHOS – Spirit of the Community, we believe travel can uplift, connect, and sustain.
We are a socially responsible, locally grounded tour company offering:
• Private treks through hidden mountain trails
• Cultural homestays in ethnic minority villages
• Hands-on workshops with Hmong and Dao artisans
• Motorbike loops from half a day to seven days, with pillion or self-drive options
We never combine strangers into groups. Every experience is shaped for solo travellers, couples, families, or groups of friends — tailored to your interests, pace, and fitness level.
When you travel with ETHOS, you support fair employment, cultural preservation, and community development.
We are a socially responsible, locally grounded tour company offering:
• Private treks through hidden mountain trails
• Cultural homestays in ethnic minority villages
• Hands-on workshops with Hmong and Dao artisans
• Motorbike loops from half a day to seven days, with pillion or self-drive options
We never combine strangers into groups. Every experience is shaped for solo travellers, couples, families, or groups of friends — tailored to your interests, pace, and fitness level.
When you travel with ETHOS, you support fair employment, cultural preservation, and community development.
Why Choose ETHOS?
• Authenticity - Our guides are from the communities you visit, offering deep insight and genuine connection.
• Exclusivity - We take you off the beaten path to places mass tourism never reaches.
• Ethical Impact - Your journey directly funds local livelihoods, educational projects, and our community centre.
• Tailored Experiences - We customise every trip, from relaxed village walks to challenging mountain treks and motorbike adventures.
• Exclusivity - We take you off the beaten path to places mass tourism never reaches.
• Ethical Impact - Your journey directly funds local livelihoods, educational projects, and our community centre.
• Tailored Experiences - We customise every trip, from relaxed village walks to challenging mountain treks and motorbike adventures.
What We Offer
✔ Trekking
Private treks on exclusive trails, led by experienced local guides. Ranging from half-day walks to multi-day expeditions, all shaped around your fitness and interests.
✔ Motorbike Loops
Adventurous and culturally rich motorbike routes, from half-day pillion rides to rugged multi-day self-drive journeys.
✔ Homestays
Stay in family homes, share meals, and experience the rhythms of daily life in Hmong and Dao villages.
✔ Textile Workshops
Learn traditional indigo dyeing, batik, and embroidery alongside skilled artisans.
Private treks on exclusive trails, led by experienced local guides. Ranging from half-day walks to multi-day expeditions, all shaped around your fitness and interests.
✔ Motorbike Loops
Adventurous and culturally rich motorbike routes, from half-day pillion rides to rugged multi-day self-drive journeys.
✔ Homestays
Stay in family homes, share meals, and experience the rhythms of daily life in Hmong and Dao villages.
✔ Textile Workshops
Learn traditional indigo dyeing, batik, and embroidery alongside skilled artisans.
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Community Based Tourism for those seeking experiential, cultural authenticity.
Our Social Mission
Every ETHOS booking helps sustain:
• Fair wages for local guides and artisans
• Educational programmes for ethnic minority youth
• Community-led conservation and development projects
• The running of our ETHOS community centre
Your visit leaves a positive footprint — supporting the people and landscapes that make Sapa so special.The ETHOS tourism model helps to fund a wide range of social development projects within our wider community. To learn more about our current projects, click here
• Fair wages for local guides and artisans
• Educational programmes for ethnic minority youth
• Community-led conservation and development projects
• The running of our ETHOS community centre
Your visit leaves a positive footprint — supporting the people and landscapes that make Sapa so special.The ETHOS tourism model helps to fund a wide range of social development projects within our wider community. To learn more about our current projects, click here
Join Us
Are you ready for an adventure that goes deeper?
Vietnam is a captivating mix of dramatic mountainscapes, and an aesthetic geophysical landscape shaped by nature and by man. Amist the crisp, fresh air lives a mix of colourfully-clothed ethnic minority groups.
Contact us to start shaping your personalised Sapa experience. View our create your experience page, or contact us to let us know what you'd like to do, and we'll do our best to make your time in Northern Vietnam an unforgettable one. We would highly recommend booking your experiences in advance whenever possible.
All of our tours are flexible and we would love the opportunity to meet you before you embark on any trips. This will allow us to discuss your needs in person and assess the weather conditions before making recommendations.
Vietnam is a captivating mix of dramatic mountainscapes, and an aesthetic geophysical landscape shaped by nature and by man. Amist the crisp, fresh air lives a mix of colourfully-clothed ethnic minority groups.
Contact us to start shaping your personalised Sapa experience. View our create your experience page, or contact us to let us know what you'd like to do, and we'll do our best to make your time in Northern Vietnam an unforgettable one. We would highly recommend booking your experiences in advance whenever possible.
All of our tours are flexible and we would love the opportunity to meet you before you embark on any trips. This will allow us to discuss your needs in person and assess the weather conditions before making recommendations.
ETHOS are one of the most dynamic adventure and travel co-operations in North Vietnam. Our management team are made up of Hmong, Red Dao, Vietnamese and British advisers and we strive to encompass a real spirit of community through our work. Tourism can be a real help to local communities, providing income, positive cultural exchanges and a financial incentive to protect their natural environment. Ours is a 'total approach' to responsible tourism, covering everything from the way we plan and operate our trips to the practices of ETHOS as a company.
In order to truly experience Vietnam, we feel it’s imperative that you delve into minority culture with a genuine off-the-beaten-track highlands adventure. We offer a wide selection of adventures, including cultural experiences, trekking, multi-day expeditions, and motorbiking.
In order to truly experience Vietnam, we feel it’s imperative that you delve into minority culture with a genuine off-the-beaten-track highlands adventure. We offer a wide selection of adventures, including cultural experiences, trekking, multi-day expeditions, and motorbiking.