Insights and Stories from Sapa and the Northern Borderbelt provinces of Vietnam.
Walking Beside, Not Ahead: Why Ethos is Different
Ethos is not just about trekking. It is about connection, community, and respect walking beside people, not just across landscapes.
Connection Beyond Trekking
When people ask what makes Ethos unique, our answer is simple: it is not just about trekking. It is about connection. It is about slowing down, walking beside someone, sharing a meal, and listening to their story.
What Travellers Have Told Us
We recently reviewed feedback shared across different platforms. The response was humbling. No negative comments, no low ratings—only heartfelt reflections from travellers who walked with our Hmong and Dao guides, stayed in family homes, and left with a deeper understanding of the land and its people.
More Than a Business
For us, this means more than numbers or reviews. Ethos is not just a business. It is a community. It is our home, and we want every journey to reflect honesty, immersion, and respect.
Walking the Path Together
If you are looking for something more than a trek, something rooted in real human connection, we would love to walk that path with you.
Foraging in the Misty Hills: A Trek That Awakens the Senses
Unlock the secrets of Sapa’s hills with Ethos foraging treks. Taste wild plants, cook over open fires, and learn from Hmong and Dao guides.
A Hidden Treasure in Sapa’s Hills
In the misty hills just beyond Sapa’s edge, tucked between ancient rice terraces and whispering forests, grows an unassuming little plant. Its leaves are deep green and veined like river maps, while its flower bursts golden and bright, no bigger than a coin. To walk past it is easy. To taste it is to unlock a secret.
Nature’s Quiet Wonder
Among our Hmong and Dao partners, this plant, Acmella oleracea, has been valued for generations. Bite into its flower and a tingling, fizzing sensation dances across your tongue. It is not spicy or sour. It is electric, like the forest itself speaking through your senses.
Tradition and Flavour Combined
Known locally as the “toothache plant” for its numbing properties, it has long been used in traditional medicine to soothe pain and treat infections. But it has also found its way into wild soups and foraged salads, adding flavour and a little surprise to the plate.
More Than a Hike
On our Ethos-exclusive foraging and wild camping tours, you will discover secrets like this side by side with local experts. These are not just hikes. They are invitations to learn directly from Hmong and Dao guides whose knowledge is rooted in the land, passed from hand to hand, season to season.
Belonging to the Landscape
Whether you join a one-day walk or a two-day overnight adventure under the stars, you will gather wild greens, cook over open flames, and sleep to the rhythm of the forest. Along the way, you will learn what it means to truly belong to a landscape not just to see it, but to taste it, hear it, and feel its quiet magic.
Spaces are limited and the season waits for no one. Bookings are now open. Come forage with us.
