Insights and Stories from Sapa and the Northern Borderbelt provinces of Vietnam.
The Evolving Art of Hmong Textiles in Northern Vietnam
The Hmong of Vietnam are known for expressive textiles full of history, identity, and artistry. Today these traditions are evolving. Are they being protected or transformed?
Trekking in Sapa with ETHOS: Walking with Purpose
Step beyond the tourist trails in Sapa. With ETHOS, every trek supports local families, uplifts women guides, and connects travellers to the land and its stories-authentic, slow, and full of heart.
Northern Vietnam’s Mountain Markets: Where Culture Comes Alive
Explore the mountain markets of northern Vietnam lively spaces where culture, colour and community meet. Discover why Sapa’s Sunday market is a hidden gem.
Hmong Shamanic Rituals and Lunar New Year Traditions in Vietnam
A rare insight into Hmong shamanic beliefs and a powerful Lunar New Year ceremony that brings community, spirits and healing together in Vietnam.
Red Dao Baby Hats A Mother’s Love Stitched into Tradition
Red Dao baby hats are beautiful, bright and full of spiritual meaning. Mothers embroider them with symbols, coins and herbs to protect young children.
Rác Thải Trong Làng Bản– Hãy Cùng Nhau Thay Đổi! The growing litter problem– Let’s Make a Change Together
As tourism and population grow in Sapa, litter has become a visible problem. ETHOS and local people are taking action through education and community effort.
Across the River: A Border Story from Northern Vietnam
A chance meeting with a 68 year old woman near the Vietnam China border reveals how a simple fence can separate families and change daily life.
The Beautiful Mystery of Blonde Hair Among the Hmong
High in the mountains of Southeast Asia, some Hmong children are born with naturally light brown or blonde hair. Science has yet to fully explain this beautiful mystery.
Sapa After Typhoon Matmo: Calm Skies and Open Roads
After dramatic headlines, many travellers are asking the same question: is Sapa affected by the typhoon? Here is the reality on the ground. With clear skies, open roads and normal transport services, Sapa remains peaceful and fully accessible for trekking, exploring and experiencing the mountains.
The Water Buffalo of Northern Vietnam: Power, Culture and Family
In Northern Vietnam, the water buffalo is far more than a working animal. It is a source of strength, a family companion, and a cultural symbol.
Ride the Untamed Loop: Discover Remote Villages and Hidden Trails in Northern Vietnam
Journey off the beaten path on the Untamed Loop. Discover hidden villages, panoramic mountain roads, and authentic cultural encounters in Northern Vietnam.
Ride the Green Frontier: A Scenic One-Day Motorbike Loop from Sapa
Ride from Sapa through mountain passes, rice terraces and valleys on a one-day motorbike loop that blends adventure with cultural encounters and local hospitality.
Heritage Shorts: Documenting Vietnam’s Living Traditions
Heritage Shorts is a new documentary series celebrating the living traditions of Vietnam’s ethnic minority communities. From weaving and farming to music, shamanism, and craftsmanship, these short films capture stories of resilience and creativity passed down through generations.
The Rice Harvest in Sapa: Tradition and Community
In Sapa, the rice harvest is more than work. Families gather, traditions are honoured, and communities move together with the rhythm of the terraces.
Is There Still a Real Sapa? Discover ETHOS Responsible Adventures
Sapa is more than cable cars and crowds. With ETHOS, discover a real, living culture through trekking, homestays and community-led adventures.
Ride Beyond the Beaten Path: The Sapa Motorbike Loop Adventure
Ride beyond the beaten path with a two-day motorbike loop from Sapa mountains, markets, hidden caves, and ethnic encounters await.
Threads of Life: Stories of Craft and Culture in Northern Vietnam
Short films capturing the crafts, traditions, and everyday artistry of northern Vietnam. An invitation to travel slowly, ethically, and with connection.
The Living Blue: Indigo Traditions of Sapa’s Hmong & Dao Communities
In the hills of Sapa, indigo runs deeper than colour. Among the Hmong and Dao, it is identity, tradition and connection. Join us to learn, listen and create.
Walking Slowly, Seeing Deeply: A Family Trek with ETHOS in Sapa
A gentle two-day family trek through Sapa’s rice fields, villages, and homestays with ETHOS. Walk slowly, notice more, and connect deeply.
Walking Beside, Not Ahead: Why Ethos is Different
Ethos is not just about trekking. It is about connection, community, and respect walking beside people, not just across landscapes.