Woman in traditional ethnic attire demonstrating an activity to a group of diverse children seated outdoors.

Your money, your impact

How We Give Back to the Sapa Community

Local women leading an outdoor education session in Sapa, promoting social responsibility and community empowerment.
A woman wearing traditional attire standing with her back to the camera and raising her hands, leading and engaging a group of young children sitting and standing in front of her, some with raised hands in a classroom or community setting.

Social Responsibility

Our commitment to community goes far beyond tourism. We support local education, healthcare, and women’s empowerment initiatives through sustainable travel. Every visit helps build brighter futures, guided by trust, respect, and a shared love for this land.

ETHOS team and community members collaborating on education and development projects in Sapa.
Group of women wearing traditional clothing holding hands in a circle outdoors on grass.

ETHOS Constitution

The ETHOS Constitution is our living document; it reflects who we are and what we stand for. Co-created with our team, it celebrates equality, dignity, and transparency. It guides every decision we make and every path we walk together.

Heritage Shorts is a documentary series dedicated to capturing the living traditions of Vietnam’s ethnic minority communities. Each short film offers an intimate look at unique crafts, practices, and rituals that have been passed down for generations. These films preserve and celebrate the cultural richness of northern Vietnam and together form a visual archive that highlights the resilience and creativity of communities whose heritage remains a vital part of the country’s identity.

Three women wearing traditional Vietnamese clothing working on delicate embroidery or sewing outdoors in front of wooden buildings.
Horizontal infographic with icons and text emphasizing values such as liking local investing, saving energy and water, protecting wildlife, respecting culture, and supporting ethics and community spirit.