Authentic Community-Based Travel Experiences in Sapa, Vietnam

We’re a community-led social enterprise rooted in the highlands of northern Vietnam. We are passionate learners and storytellers. Every journey with ETHOS is shaped by long-standing partnerships with Hmong, Dao and other ethnic communities who call this region home. These aren’t tours in the usual sense; they’re co-created experiences, led by local farmers, artisans and storytellers who open their homes and hearts to curious travellers.

You might find yourself walking along misty ridge lines with a local farmer, learning the art of natural dyeing in a smoke-filled kitchen, or sitting by the fire listening to stories that have been passed down through generations. We believe the most memorable journeys aren’t always the most comfortable or convenient; they’re the ones that feel real, rooted and respectful.

This is travel that asks you to slow down. To listen more than you speak. To notice the small things: the sound of buffalo bells in the valley, the smell of wild herbs drying in the sun, the quiet laughter of shared meals.

Come with curiosity. Leave with muddy boots, full hearts, and friendships that last long after the journey ends.