
Step off the beaten path and into real lives and the rhythms of the mountains.
WELCOME TO ETHOS
Authentic Community-Based Travel Experiences in Sapa, Vietnam
We’re a community-led social enterprise rooted in the highlands of northern Vietnam. Every journey with ETHOS is shaped by long-standing partnerships with Hmong, Dao and other ethnic communities who call this region home. These aren’t tours in the usual sense; they’re co-created experiences, led by local farmers, artisans and storytellers who open their homes and hearts to curious travellers.
You might find yourself walking along misty ridge lines with a local farmer, learning the art of natural dyeing in a smoke-filled kitchen, or sitting by the fire listening to stories that have been passed down through generations. We believe the most memorable journeys aren’t always the most comfortable or convenient; they’re the ones that feel real, rooted and respectful.
This is travel that asks you to slow down. To listen more than you speak. To notice the small things: the sound of buffalo bells in the valley, the smell of wild herbs drying in the sun, the quiet laughter of shared meals.
Come with curiosity. Leave with muddy boots, full hearts, and friendships that last long after the journey ends.
Every ETHOS booking helps sustain:
Fair wages for local guides and artisans
Educational programmes for ethnic minority youth
Community-led conservation and development projects
The running of our ETHOS community centre
Your visit leaves a positive footprint; supporting the people and landscapes that make Sapa so special.The ETHOS tourism model helps to fund a wide range of social development projects within our wider community. To learn more about our current projects, click here