Insights and Stories from Sapa and the Northern Borderbelt provinces of Vietnam.
Black Hmong New Year in Sapa: Ritual, Renewal and Indigo Identity
In the mountains around Sapa, the Black Hmong New Year renews both spirit and community. Through shamanic soul-calling rites, offerings, pav tuav, rice wine, festivals and indigo hemp clothing, the celebration binds people to land, ancestors and one another.
In the highlands surrounding Sapa, the Black Hmong New Year is a period when daily life pauses and the relationship between people, spirits, animals and land is renewed. Following the harvest, tools are put away and attention turns first to the household, then outward to the village through festival, music and play. This is a spiritual reset expressed through ritual, food, clothing, music and social life. While many families today align celebrations with Vietnam’s national Tết for practical reasons, the Black Hmong observances remain deeply rooted in their own cosmology.
The Rhythm of the Celebration
Traditionally, the New Year begins once agricultural work is complete. Homes are cleaned. Clothing is finished. Food is prepared. Rice wine is distilled in advance for ritual and visiting. For days afterwards, families visit relatives, exchange blessings and attend communal gatherings filled with games, music and courtship. Normal labour is suspended so that attention can be given to relationships, spirit and renewal. These days, Hmong New Year is more aligned with the Vietnamese Tet celebrations, but Hmong rituals remain unique.
The Household as Sacred Space
The earliest moments of the New Year are domestic and spiritual. The ancestral altar is carefully prepared. Incense is lit. Offerings are made to ancestors and household spirits. A pig is often central to these rites, first presented in prayer before becoming part of the shared meal. The fire symbolises continuity and protection. The house becomes the place where the old year is formally closed and the new one welcomed through ritual order.
Shamanism and Spiritual Renewal
At the centre of Black Hmong spirituality stands the txiv neeb, the master of spirits. Hmong religion is traditionally animist, grounded in belief in the spirit world and in the interconnectedness of all living things. The human body is believed to host multiple souls. When one or more become separated, illness, depression or misfortune can follow. Healing rites are therefore known as soul-calling rituals, because the lost soul must return.
New Year is a powerful moment for this work.
Soul-calling and the journey to the spirit world
During a séance, the shaman is transported to the spirit world by means of a ‘flying horse’, a narrow wooden bench that serves as spiritual transport. Wearing a paper mask, which blocks out the real world and disguises the shaman from hostile spirits, the shaman enters trance.
Assistants steady the shaman as he mounts the bench. It is believed that if the shaman falls before his soul returns, he will die. In this state, the shaman’s soul leaves the body and enters the spirit realm where he can see, speak to, touch and capture spirits in order to liberate lost human souls.
Shamanic language is used throughout, blending everyday Hmong with the ritual dialect Lus Suav or Mon Draa. The chanting invites the too Xeeb spirit to manifest, accept offerings and grant blessings.
Divination, gong and sacrifice
As the shaman chants, he throws the Kuaj Neeb, two halves of a buffalo horn used for divination. Their landing position reveals whether spirits accept the offerings. He also strikes the Nruag Neeb, a small metal gong whose reverberation is believed to amplify spiritual strength and protect him. Villagers may pool money to buy a large sacrificial pig as a collective offering for the entire community. In Hmong belief, the soul of the animal can support or protect human souls. The sacrifice is understood as life given to restore life. Young men prepare and cook the meat while women cook rice. Rhythmic dances take place in same sex groups, each dancer holding a gong and moving barefoot before the altar.
Bamboo papers are laid in a line before participants. The shaman chants over each person, uses the buffalo horns for divination, then the papers are burned and their ashes read to assess spiritual health and predict future séances.
Fire, trance and communal feast
A pyre is built from old ritual papers. As chanting intensifies and gongs grow louder, the shaman rolls through the embers, sending sparks into the air. Others follow, dancing through smoke with stamping feet. Bowls of meat and rice are placed on the altar with cups of distilled rice wine. Food and drink are offered to the spirits before the communal feast begins. The ceremony ends in shared eating, storytelling and laughter long into the night.
New Year Food and Hospitality
Food during New Year signals abundance and generosity. Pork dominate festive meals, often from animals first used in ritual offering. Sticky rice cakes known in Hmong as pav tuav are made by pounding glutinous rice into smooth rounds, sometimes in friendly competitions.
Distilled rice wine is essential. It is used in ritual, offered to spirits and shared with guests. Accepting a cup is part of accepting the relationship and blessing.
Clothing: Hemp, Indigo and Identity
New Year is visually striking because everyone wears new or newly finished clothing. This symbolises renewal and showcases months of labour in hemp weaving, indigo dyeing, batik and embroidery.
Hemp at the heart of Black Hmong textile life
Hemp has long been central to Black Hmong textile traditions in Sapa. It is valued not only as a fibre but for its cultural and spiritual meaning. Hemp grows well in the cool, humid highlands and is cultivated in family plots. After harvesting, stalks are retted in water, fibres stripped, dried and beaten, then hand-spun into thread. The thread is woven on backstrap looms into sturdy, breathable cloth. This process can take many months and knowledge is passed primarily through women. The cloth is dyed repeatedly in natural indigo baths to achieve the deep blue-black colour associated with Black Hmong clothing. Patterns are created using beeswax batik or intricate silk embroidery, often taking many more months. Motifs represent daily life, nature and important milestones.
Spiritual meaning of hemp
Hemp is not only worn in life but is central in death. In Hmong funerals, a hemp shroud traditionally wraps the deceased. This is a spiritual necessity. It is believed that only hemp can guide the soul safely back to the ancestral realm. Without hemp, the soul may become lost. This belief ties hemp directly to cosmology and the journey between worlds. For the Black Hmong, hemp symbolises resilience, continuity and identity. It connects people to land, ancestors and tradition even as modern fabrics become available.
Indigo clothing at New Year
Women’s indigo garments, decorated with batik and embroidery, are paired with silver jewellery. Men’s clothing is simpler but still formal. Children wear miniature versions. New Year becomes a community exhibition of textile skill and cultural pride.
Festivals, Games and Courtship
After household rites, attention turns to communal gatherings such as the Gau Tao festival. A tall decorated bamboo pole is erected, prayers are made, and the area becomes a place of games, music and social life.
Bamboo wrestling, stilt walking, spinning tops, crossbow contests and tug-of-war take place alongside ném pao, the ball-toss game where young men and women meet, talk and flirt.
Taboos and Beginning the Year Well
Before the New Year, the Hmong cut three bamboo sticks and wrap them with red cloth. These are then used to sweep away spider webs and black soot from the house. This act symbolises clearing away the old year and preparing for a fresh beginning.
During the first days of the New Year, certain actions are avoided. People avoid washing clothes, blowing on the fire, eating rice with water, or holding a needle. Each of these actions carries meaning. Washing clothes is believed to wash away the blessings of the ancestors. Eating rice with water suggests a life of rain and hardship. Blowing on the fire may bring strong winds throughout the year. Sewing or using a needle symbolises damage to the crops, especially the maize harvest.
On the 19th day of the twelfth lunar month, which marks the Hmong New Year, families prepare sticky rice cakes and offer them to their ancestors. The cakes must not be eaten before the prayers are completed. It is believed that if someone eats before the ritual is finished, they may suffer burns from fire or hot charcoal during the coming year. This teaches patience and respect, reminding everyone that the ancestors must be honoured first.
These practices show how deeply the New Year is connected to spiritual protection, family unity and the guidance of those who came before.
A Living Tradition in Modern Sapa
Modern life has influenced the timing and visibility of the celebration, yet the core remains intact. Ancestors are honoured. Shamans chant. New clothes are made. Rice wine is poured. Young people meet in games and song. Each year, when winter turns to spring in the mountains around Sapa, the Black Hmong step into a new cycle with rituals that bind body, soul, family and village into one shared renewal.
Last Chance to See: A Century of Hmong Clothing in Northern Vietnam
A visual journey through Hmong clothing across four regions of Northern Vietnam, revealing how tradition, identity, and textile art have survived for over a century.
Last Chance to See: Clothing, Change, and Continuity
As part of a photo series titled Last Chance to See, ETHOS explores how clothing has changed over more than a century while still holding deep cultural meaning. This series looks closely at what has endured, what has adapted, and why traditional dress continues to matter today.
Today’s focus is on the Hmong people living in four distinct regions of Northern Vietnam: Mu Cang Chai, Sapa, Ha Giang, and Bac Ha. Each region tells its own story through colour, texture, and design.
The Hmong People and Cultural Identity
Throughout recorded history, the Hmong have remained identifiable as Hmong. This continuity comes from maintaining their language, customs, and ways of life, even while adopting elements from the countries in which they live.
Clothing plays a central role in this identity. It is not simply something to wear, but a visible expression of belonging, heritage, and pride.
Regional Differences in Hmong Dress
Many Hmong groups are distinguished by the colour and details of their clothing. Black Hmong traditionally wear deep indigo dyed hemp garments, including a jacket with embroidered sleeves, a sash, an apron, and leg wraps. Their clothing is practical, durable, and rich in subtle detail.
Flower Hmong are known for their brightly coloured traditional costumes. These outfits feature intricate embroidery, bold patterns, and decorative beaded fringe, making them immediately recognisable.
Paj Ntaub: The Language of Cloth
An essential element of Hmong clothing and culture is paj ntaub, pronounced pun dow. This is a complex form of traditional textile art created through stitching, reverse stitching, and reverse appliqué.
Meaning, Skill, and Tradition
Traditionally, paj ntaub designs are ornamental and geometric. They are mostly non representational and do not depict real world objects, with the occasional exception of flower like forms. The making of paj ntaub is done almost exclusively by women.
These textiles are sewn onto clothing and act as a portable expression of cultural wealth and identity. Paj ntaub play an important role in funerary garments, where the designs are believed to offer spiritual protection and guide the deceased towards their ancestors in the afterlife. They are also central to Hmong New Year celebrations.
Before each New Year, women and girls create new paj ntaub and new clothing. Wearing clothes from the previous year is considered bad luck. These new garments reflect creativity, skill, and even a woman’s suitability as a successful wife.
Why Hmong Clothing Endures
Despite major cultural and social change over the past century, Hmong clothing has endured. Its survival lies in its deep connection to identity, belief, skill, and community. Each stitch carries meaning, and each garment tells a story that continues to be passed from one generation to the next.
The Evolving Art of Hmong Textiles in Northern Vietnam
The Hmong of Vietnam are known for expressive textiles full of history, identity, and artistry. Today these traditions are evolving. Are they being protected or transformed?
The Evolving Art of Hmong Textiles in Northern Vietnam
The Heritage of Hmong Clothing
The Hmong people of Vietnam have a long history of creating clothing that reflects their identity and traditions. Textiles are more than fabric. They are a visual language that shows who someone is and where they come from.
Each Hmong subgroup has its own recognisable style. White, Black, Flowery, Red, and Blue Hmong communities are known for different colours, patterns, and decorative techniques. Women’s pleated skirts often include detailed embroidery, batik designs, and appliqué. Blouses and aprons are bright and full of symbolic motifs. Men’s clothing is simpler but still carries meaningful tradition.
Crafting Textiles by Hand
For centuries, Hmong families have relied on handwoven hemp and natural indigo dye. Every step was done by hand. Growing and processing hemp took great effort. Embroidery was slow and highly skilled work passed down from mothers to daughters.
These garments were more than clothing. They showed cultural knowledge and community belonging. Each stitch was carefully placed with purpose.
Modern Influences and Adaptations
Change is happening. Many Hmong households now use commercial cotton and some synthetic materials because they are affordable and easy to work with. This allows clothes to be made more quickly and sold in markets or to tourists.
Some subgroups are responding in a different way by adding more embroidery and creativity than ever before. Their designs are more detailed and far more time consuming to make. Clothing has become a canvas for new artistic expression.
Tourism has created economic opportunities but also brought challenges. Traditional hemp skirts are becoming rare in some villages. Yet hemp fabrics and indigo dyeing are still practised and remain a strong part of cultural identity.
What Textiles Tell Us
When you visit Hmong communities in northern Vietnam, take time to notice the details. Clothing can show migration stories, family history, resilience, and pride in heritage. Patterns and colours protect against misfortune and honour ancestors.
Buying directly from local artisans supports families and helps preserve skills that have lasted for generations.
A Question for You
As traditions evolve, what should stay the same?
Should Hmong textile makers embrace new materials and markets, or is there a risk that important cultural knowledge will be lost?
I would love to hear your thoughts.
Red Dao Baby Hats A Mother’s Love Stitched into Tradition
Red Dao baby hats are beautiful, bright and full of spiritual meaning. Mothers embroider them with symbols, coins and herbs to protect young children.
A Living Culture of Craft
Red Dao women are known for their incredible skills in hand embroidery. Every stitch is full of patience and pride. Textiles are part of daily life in the mountains, not only for beauty but also for cultural identity and protection. When a child is born, a mother begins one of the most meaningful pieces she will ever make. The baby hat.
Why Babies Need Protection
In Red Dao belief, young children are still growing their spirit. From one month to around five years old, they can fall ill very easily because bad spirits may come close. Mothers believe that a handmade hat with symbols and colour will help protect their children while their spirit becomes stronger.
More Than Decoration
The colourful patterns are full of meaning. A baby girl often has a more embroidered hat with bright colours and special symbols. Boys usually wear hats with three colours such as red, black and purple.
Coins, beads and pom poms decorate the hat so it catches the eye. Inside the embroidery, the mother often places medicinal herbs which are believed to support health and keep away bad spirits. When a hat dances with colour, it looks like a flower. A bad spirit, seeing a flower instead of a baby, will leave the child alone. The hat becomes both a shield and a disguise.
Made by a Mother’s Hands
Most hats are made by the child’s mother. Sometimes a grandmother helps, especially if she has greater experience with symbols. The design is personal to the family and protects the child every day, not only on festival occasions. Children wear their hats while playing, walking, resting and even being carried on their mother’s back.
Childhood to Independence
When children reach about five years old, they stop wearing the baby hat because their spirit is stronger. They begin to learn about their culture in other ways. Clothing remains important but the secret spirit protection of the hat has already done its job.
A Beautiful Tradition to Cherish
These hats are not just decoration. They are a sign of love, a prayer for protection and a reminder that every child is precious. The Red Dao baby hat shows the care of mothers who have protected children in the mountains for generations.
Heritage Shorts: Documenting Vietnam’s Living Traditions
Heritage Shorts is a new documentary series celebrating the living traditions of Vietnam’s ethnic minority communities. From weaving and farming to music, shamanism, and craftsmanship, these short films capture stories of resilience and creativity passed down through generations.
Introduction
Heritage Shorts is a documentary film series created in collaboration with Heritage Centre Sapa and Open Cinematic, dedicated to capturing the living traditions of Vietnam’s ethnic minority communities. Through intimate short films, the series highlights unique crafts, practices, and rituals that have been passed down through generations. From weaving and crossbow making to traditional farming and shamanic practices, these shorts form a visual archive of resilience, artistry, and cultural heritage in northern Vietnam.
Preserving Intangible Heritage
Each film focuses on a distinct tradition—from the ramie weaving of the Dao Tuyen to the knife-making skills of the Dao Đỏ and the fire dances of the H’mông. These shorts not only showcase craftsmanship but also reveal the stories of individuals and families who keep these practices alive. Together, they highlight the creativity and strength of communities whose cultural identity remains a vital part of Vietnam’s diversity.
A Journey Through Vietnam’s Ethnic Communities
The series includes 13 films, each spotlighting a different community and practice:
Ramie Weaving (Dao Tuyen) – the art of weaving textiles from the ramie plant.
The Crossbow (Dao Đỏ) – traditional crafting of rattan and wood into crossbows.
Cotton Weavers of Bắc Hà (La Chi) – preserving the cotton weaving heritage.
Women of Bát Xát (Hà Nhì) – culinary and cultural traditions.
Hmong Batik – intricate wax-resist textile art.
The Orchards of the Nùng – generational farming practices.
Hmong Bamboo Foragers – bamboo as food and medicine.
The Qeej Maker & Son – musical craftsmanship of the qeej instrument.
Shaman (Dao Đỏ) – rituals of spiritual healing.
The Papermakers (Dao Đỏ) – artisanal papermaking with wild bamboo.
The Knifemakers (Dao Đỏ) – traditional blacksmithing.
Fire Dancers (H’mông) – annual cleansing and blessing rituals.
Tinh & Tá (Dao Đỏ) – oral traditions and spiritual knowledge.
Why Heritage Shorts Matters
These films do more than document. They safeguard traditions under threat from modernization and create awareness of Vietnam’s diverse cultural heritage. By amplifying the voices of artisans, farmers, shamans, and women leaders, the series builds a bridge between past and future, reminding us of the deep resilience and creativity rooted in community life.
HERITAGE SHORTS: DOCUMENTING VIETNAM’S LIVING TRADITIONS
The Living Blue: Indigo Traditions of Sapa’s Hmong & Dao Communities
In the hills of Sapa, indigo runs deeper than colour. Among the Hmong and Dao, it is identity, tradition and connection. Join us to learn, listen and create.
Indigo as Identity
Step into the hills of Sapa and you will notice a colour that lingers on hands, fabric and memory: the deep, living blue of indigo. Among the Hmong and Dao communities, indigo is far more than a dye. It is identity, tradition and a quiet act of resistance. Families grow it in their gardens, tending the plants season after season, and transforming them into cloth that carries memory and meaning.
Secrets Passed Through Generations
For generations, women have carefully passed down the secrets of indigo. They know how to ferment the leaves, how to coax the blue from green, and how to fold and wax fabric for batik. These skills speak not only of beauty but of belonging. They are not staged performances for visitors, but everyday acts of care, creativity and survival.
Learning Through Experience
When you join an ETHOS trek or take part in one of our batik workshops, you are invited into this living tradition. You might feel the texture of wax on cloth, stir the indigo vat, or hear stories carried in the rising scent of the dye. It is not about mastering a technique. It is about meeting the land and its people with presence and respect.
Why Slow Travel Matters
Slow travel gives space for this kind of learning. It lingers under your fingernails and stays with you long after the colour fades. It is a chance to connect deeply, not only with a craft, but with the people and place that sustain it.
Join the Journey
We would love to welcome you on a journey that honours both land and lineage. Come walk, sit, listen and learn with us in Sapa.
👉 Send us a message to explore upcoming dates or to find out more about our treks and workshops.
Our Culture, Our Future: Passing Traditions to the Next Generation
In the Black Hmong community, sewing is more than a skill. It is a living link to ancestors, identity and history. From an early age, children learn the patterns, techniques and stories woven into traditional clothing, ensuring their culture remains strong for generations to come.
Learning from a Young Age
In the Black Hmong community, children begin to learn the art of making traditional clothes from an early age. This is not only a practical skill but also a way of weaving identity into every stitch.
More Than Sewing
To sew is to carry the voices of ancestors. The patterns, colours, and techniques hold stories passed down for centuries. By learning these skills, children are not only creating clothes but also keeping culture alive.
Keeping Traditions Strong
Each piece of traditional clothing is a reminder of resilience. Teaching children ensures that these traditions will not fade but will grow stronger with every new generation. In this way, the past and the future are stitched together, securing identity and heritage for years to come.